Strategy and Marketing Consultant - TEAM Consulting Engineering and Management Co - Bangkok - Thailand
- By Abroad Job Bank
- Published 01/9/2012
- Jobs in Thailand , Marketing Jobs
Job Descriptions and Responsibilities
Roles and Responsibilities:
Development of integrated marketing strategies by customer segment, Project Type of category, channel, and/or portfolio.
Facilitates marketing and business decisions by providing actionable decision support and value-added market analysis.
Oversee quantitative and qualitative market research techniques to segment customers and to identify new business opportunities that lead to profitable growth.
Determine behavior insight through data mining, modeling and segmentation as input into overall strategy and tactical implementation.
Develop contact management strategies and campaign planning, intensity, sequencing, frequency, channel and marketing ROI optimization, testing modeling and decision rule development.
Implement customer value enhancement strategies relating to acquisition, cross-sell, optimization and retention.
Overseei mplementation and maintenance of processes/infrastructure to track, measure, and evaluate campaign performance.
Cultivate an environment that supports diversity and reflects the brand.
Lead the development of analytical models to track and assess the impact of changes to pricing, promotions, and product features/value proposition on marketing programs, campaign performance, and business profitability.
Lead the building and delivery of quarterly industry analysis to business and partnerships on current market developments and emerging business opportunities.
Complete other responsibilities, as assigned. Serve as research and statistical consultant on large-scale initiatives, applies sound project management techniques to establish rapport with management and by delivering actionable results on time and within approved budget.
Ensure compliance, operational risk controls in accordance with bank or regulatory standards and policies, and optimize relations with regulators by addressing any issues.
Promote an environment that supports diversity and reflects the brand.
Maintains internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators.
Qualifications:
Bachelor's degree in Engineering, Business Administrative, Economics, and Science
Master's degree in MBA
Minimum of 5 years of experience in Business agency or Marketing consulting.
Ability to effectively plan, develop, and execute marketing strategies.
Good at researching and analyzing the market.
Strong analytical, communication and interpersonal skills.
Good command of English, both written & spoken skills and proficient in MS Office
Contact Address
Interested Candidate, please send your English CV by applying to recruit@team.co.th or pasika_k@team.co.th
TEAM Group of Companies
151 Nuan Chan Road, Nuan Chan, Bueng Kum, Bangkok 10230 Telephone: 02-509-9000 ext.1205 Website: www.teamgroup.co.th
